Wear your story™
Embrace your origin • Share your history • Create your narrative • Be your Australian 
Australian
Owned
Proudly supporting an Australian-owned brand, deeply rooted in our country’s beauty and spirit.
Meaningful
Representation
Beyond fashion, embracing diverse origins, events, and achievements that shape Australia.
Welcoming
Inclusivity
Creating a space where all backgrounds, ethnicities, and cultural values are embraced.
Genuine
Threads
Embody the resilience and strength of your own journey to becoming a proud Australian.
LATEST STYLES
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Original Tee
$49.95 Select options This product has multiple variants. The options may be chosen on the product page -
Unisex Cotton Fleece Hoodies
$59.99 Select options This product has multiple variants. The options may be chosen on the product page -
HMB Endeavour Caps
$29.99 Select options This product has multiple variants. The options may be chosen on the product page
SECOND NATION APPAREL CO.
Our Story
Welcome to Second Nation Apparel Company, the clothing brand that embraces the spirit of proud Australians. Our mission is to empower you to explore, embrace, and cherish your identity in a world….